By participating in exhibitions and obtaining certificates, Premiere gains good publicity in a very short time. Also, with the help of Brand X Channel X Marketing, general manager, Michael Lin, boldly declares the ambition to develop their own marketing chain. Premiere proves itself; although the company has no factory, it isn’t just a trader.
In 2015, a group of employees of Premiere set up a functional fabrics brand called Multione. Through applying both creative and technical ideas, Premiere could make customers aware that Premiere had excellent R&D capabilities to achieve any customized requests. The company also provided a bigger bang for customers’ buck. In order to promote the brand, Michael offered lots of opportunities for talented young people and encouraged them to have dreams and be creative. Inspired by The Avengers (Marvel), these passionate young people delivered an American-style animation called “Multione Incredible Heroes.” ( https://youtu.be/NPdoonTUSMA ) This animation changed the traditional marketing strategy of the textile industry as well as the stereotype people thought about in this field. Their efforts paid off and opened the eyes of general public.
Although the “Multione Incredible Heroes” is a one-minute-animation, it brilliantly exhibits the protection and functions of fabrics. Premiere also builds its own website to present their core ideas and march into the global market.